New Year, New You – Are you Ready?

The New Year has arrived, and perhaps along with it a list of resolutions, visions, tweaks or improvements. For some, health and fitness objectives will top the list, while others may have financial or professional goals they want to reach. Maybe you want to watch less TV and read more, eat at home instead of going out, finally clean out that closet or garage. Paris might be on your list, or visiting those last National parks. This could be the year you put yourself out there and volunteer for a worthy cause. Maybe you simply want to try something you’ve always wanted to do but have yet to get around to.

I was thinking I didn’t really have resolutions this year – last year had its share of big changes for me and this year I just want to settle in and continue the things I’ve started. But, as a person who loves learning and knows there is so much in the world to discover, understand, see and do….I find my list of “what ifs” growing daily.

I’m thankful for the clients I’ve had the pleasure of working with in this last year, and all of the amazing individuals I’ve met and have had the chance to write about. If you’re still contemplating your New Year’s resolutions, here are two stories of women who changed their lives, one step at a time. Two very different stories, two very different lives, but both Chris and Moll turned difficult circumstances around and have learned how important it is to celebrate life every day.

Click the photos to read the stories, and I hope you will find inspiration or at least food for thought in the experiences of these two strong women (who are both, by the way, in their fifties!)  Happy New Year!


Why Outsource Your Blog Writing?

If you’re a business owner, everyone’s telling you that you need a blog, right? You’re probably wondering why your business needs a blog in the first place and why you need to keep fresh blog content flowing. If you are busy doing what you’re good at, you probably don’t have time to sit down and write about your business every week.  You may even hate writing (although I can’t imagine that) or feel that you don’t know where to begin. You know your business inside and out, but what blog content will be interesting and help your business stand out? How can you use your blog content to build a deeper relationship with your customers and attract new prospects?

One of the easiest ways to tackle your blog is by outsourcing the blog writing to a pro. Starting with the title of your blog posting, using keywords feeds search engines, adding new pages to boost your ranking. Google likes blogs. New blog posts add muscle to your online presence, attracting new customers through search engines. An experienced blog writer will use effective keyword phrases in your blog titles and throughout the blog posts.

You may say, “But how can someone else write about my business?”  I can tell you that I love to research.  A typical month for me includes researching and writing about tax and energy strategies, home maintenance tips, nutrition and food trends, pet care, real estate, education, coffee, sports and fitness, and sustainability, among other things, for clients.  As the expert in your field, you may want to add your own personal viewpoint or fine-tune an outsourced blog post, but being provided with an idea that is well laid out and just in need of a little tweaking is a huge time-saver. A good writer will also make you and your business look good!

Sometimes finding out what an outsider finds interesting about your business can be eye-opening and give you a fresh perspective on what customers are looking for. If you are willing to provide a blog writer with a brief interview and opportunity to get to know you and your business, the writer can use that information to craft numerous blog posts.

The purpose of your blog is to engage your prospects and customers. Whether you give them an insider view of company happenings, develop a presence as an expert in your field, talk about what makes your product or services unique, or use the blog as a forum to ask what customers are thinking, the blog is a relationship-building tool. It makes the company products and services more understandable and the company and brand more accessible.

There’s nothing more disappointing to someone seeking information than an abandoned blog. Many business owners jump on the blog bandwagon, write a post or two and then find they just don’t have the time or ideas to sustain it. Prospective customers want to see current postings and know that your business is going strong. This is where outsourcing your blog writing can help immensely. The writer will work with you to come up with relevant content and keep your blog fresh and interactive. Keep your blog writer in the loop and they will help you to build successful relationships and maintain the online presence that’s required for success.


Moms and Tough Guys

This morning I put on my “I survived the Warrior Dash” t-shirt, thinking about a morning spent with my kids and a throng of crazy people, all intent on conquering the 5k obstacle course and having a well deserved beer at the finish line. For us it was all in good fun, and has become the source of yet another quote my kids bring out at family gatherings to tease me….”I’m not a runner, I’m more of an interval person,” was my mantra as I slowed to a walk more than once between scaling walls and clambering across rope nets.  We slogged through the mud pit to finish the course with respectable times before getting blasted with fire hoses in an attempt to dislodge the coating of invasive mud. Enough said.  Although I wouldn’t call it the “craziest frickin’ day of my life”, it was an interesting experience.

I’ve since discovered that there are a growing number of athletes out there who take these events much more seriously than we did, putting themselves through races more grueling than the Warrior Dash.
I interviewed Chris Rutz and found out just how extreme the sport can be, especially when you consider he doesn’t even reward himself with a beer at the end of a race. Click on his picture to read about how real tough guys approach the most punishing obstacle races, and the ultimate test of toughness he faces in December.

Outdoor Adventures

Working with Lucorp Marketing allows me to promote businesses like Arizona River Runners and Grand Canyon Whitewater through email marketing, press releases and articles for online syndication.  I recently backpacked the Grand Canyon and love writing about being outdoors and seeing the Canyon from a different vantage point, as well as the importance of connecting with the world outside of our “screens”.  Click on the logo to read the online article on how whitewater rafting and getting deep into the Grand Canyon may well be the cure for “Nature Deficiency Disorder”.

Breast Cancer – Two Stories

October is Breast Cancer Awareness Month, and both this year and last I had the opportunity to sit down with two amazing women who have beaten breast cancer.  I’ve learned that every woman’s experience with breast cancer is  unique and their choices so personal.  Each of these women educated themselves on treatment options, acted decisively and didn’t let fear take over.

I hope you find their stories inspirational and informative. And, if you are due (or overdue) for a mammogram, just get it done!  Click on the photos to read the full stories.