If you’re a business owner, everyone’s telling you that you need a blog, right? You’re probably wondering why your business needs a blog in the first place and why you need to keep fresh blog content flowing. If you are busy doing what you’re good at, you probably don’t have time to sit down and write about your business every week.  You may even hate writing (although I can’t imagine that) or feel that you don’t know where to begin. You know your business inside and out, but what blog content will be interesting and help your business stand out? How can you use your blog content to build a deeper relationship with your customers and attract new prospects?

One of the easiest ways to tackle your blog is by outsourcing the blog writing to a pro. Starting with the title of your blog posting, using keywords feeds search engines, adding new pages to boost your ranking. Google likes blogs. New blog posts add muscle to your online presence, attracting new customers through search engines. An experienced blog writer will use effective keyword phrases in your blog titles and throughout the blog posts.

You may say, “But how can someone else write about my business?”  I can tell you that I love to research.  A typical month for me includes researching and writing about tax and energy strategies, home maintenance tips, nutrition and food trends, pet care, real estate, education, coffee, sports and fitness, and sustainability, among other things, for clients.  As the expert in your field, you may want to add your own personal viewpoint or fine-tune an outsourced blog post, but being provided with an idea that is well laid out and just in need of a little tweaking is a huge time-saver. A good writer will also make you and your business look good!

Sometimes finding out what an outsider finds interesting about your business can be eye-opening and give you a fresh perspective on what customers are looking for. If you are willing to provide a blog writer with a brief interview and opportunity to get to know you and your business, the writer can use that information to craft numerous blog posts.

The purpose of your blog is to engage your prospects and customers. Whether you give them an insider view of company happenings, develop a presence as an expert in your field, talk about what makes your product or services unique, or use the blog as a forum to ask what customers are thinking, the blog is a relationship-building tool. It makes the company products and services more understandable and the company and brand more accessible.

There’s nothing more disappointing to someone seeking information than an abandoned blog. Many business owners jump on the blog bandwagon, write a post or two and then find they just don’t have the time or ideas to sustain it. Prospective customers want to see current postings and know that your business is going strong. This is where outsourcing your blog writing can help immensely. The writer will work with you to come up with relevant content and keep your blog fresh and interactive. Keep your blog writer in the loop and they will help you to build successful relationships and maintain the online presence that’s required for success.